Our Story

From a trading counter to our own factory floor.

Thirty years of selling toys taught us what children pick up first, and what breaks too soon.

Thirty years at the counter.

Pick N Nick Toys began more than 30 years ago at a small trading counter.

Our founder Mr. Sanjay Arora sold toys to shopkeepers and families, learned what children picked up first, and noted what broke too soon. He spent three decades in that trade, and he used those lessons to open our own manufacturing unit.

Today we design and build our toys under our own roof. We choose the plastics, test the motors, and check each piece before it leaves the unit. You get a toy made by people who have watched children play with toys for a generation.

From selling toys to making them.

So he took the biggest risk of his life and set up our own manufacturing unit. He started with a few machines and a small team who cared as much as he did.

Today we design, build and test every toy ourselves, and we still hold each one to the standard he set at that counter.

His sons carry it forward.

Mr. Jatin Arora and Mr. Gagan Arora grew up among cartons of toys.

They did homework in the shop and tested new arrivals before customers ever saw them. Now they run the business their father built, with his values and their own fresh ideas.

The cars you grew up watching.

Every Indian child knows the cars on our roads. They point at them from the back seat and dream of driving one someday.

We turned those dreams into RC cars. Your child can steer the big, bold SUVs they love across the living room floor, crash them, flip them and race them again tomorrow.

And we see the parents too. You pick up the remote “just to check it works,” and twenty minutes later you’re still racing. Go ahead. These cars steer the kid inside you as well.

Toys that teach while they play.

Our range grew with the families we serve. Alongside our RC and stunt cars, you’ll find learn-and-play toys that turn curiosity into confidence.

• Learning phones, laptops and books — That teach letters, numbers and words through sounds and songs.
• A toy piano — For little hands making their first music.
• A toy ATM machine — That makes counting money feel like a game.
• Bubble guns and fun toys — For pure, giggling joy in the garden.

Your child plays, and without noticing, they learn.

A family making toys for your family.

We have spent three decades learning what makes children happy. When you order from Pick N Nick Toys, you bring home a little piece of that journey, made by a family who still checks every toy like it’s going home to our own kids.

Thank you for letting us be part of your child’s playtime, and maybe a little of yours.

Pick N Nick Toys. Made with love, in India, for kids of every age.